September 3, 2009

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Reebok Signs Greer, Set to Launch '88' Line

from press release

CANTON, Mass. -- Reebok is proud to announce the addition of Zack Greer to their growing lacrosse roster. The 3rd overall pick in the 2009 Major League Lacrosse (MLL) Draft by the Long Island Lizards, Greer is one of the most explosive players and gifted goal scorers in the world. He is projected by many to be the #1 pick in the 2009 National Lacrosse League (NLL) Draft on September 9th. He joins Reebok's already stellar line-up of professional lacrosse players including Brodie Merrill, Matt Alrich, Mark Steenhuis and Dan Dawson.

"Zack is a player we have had our eye on for a number of years, and we are thrilled to have him as a member of the Reebok lacrosse family, says Chad Wittman, Head of Reebok Lacrosse. "With Reebok's two-pronged mission of growing the sport of lacrosse and providing our athletes with the most innovative, best performing and functional products, it's important we have athletes who fit what our brand is all about and who can help us carry out our mission. Zack certainly fits that mold."

Next summer, Reebok will launch its first line of Zack Greer "88" product, starting with a head and handle which will showcase features and benefits inspired by Zack himself.

Greer's agent, Lee Southren from Faceoff Sports Management, LLC said of the deal, "Reebok really impressed us with what they had in mind for Zack and how much they wanted him to be part of their roster, which includes some of the best players in the sport. Zack loves the innovation Reebok is bringing to the sport and is looking forward to getting started."
 
Greer starred on Duke University's lacrosse team from 2004 to 2008.  While at Duke he excelled both in the classroom and on the field, graduating with a 3.0 GPA. After graduating from Duke, Greer enrolled at Bryant University to pursue an MBA and to complete his fifth year of NCAA eligibility.  He won the 2008 Jack Turnbull award as the nation's Attackman of the Year, and ended his collegiate career as the NCAA's all-time leading goal scorer.  He is currently tied with former Duke teammate and current MLL teammate Matt Danowski for the most points in NCAA lacrosse history.

"I am really excited and humbled to be part of the Reebok Lacrosse family," said Greer. "When I saw what Reebok was doing with their sticks and equipment, I knew it was a brand that really understood what players wanted and needed to perform, and a brand that wasn't afraid to push the envelope and bring something new and exciting to the game. This is something I try to do as a player, making our relationship a perfect fit."

In just a few years, Reebok has become one of the most respected and top selling brands in the industry. This fall, Reebok will be launching its third full line of lacrosse products.  Among the newest product innovations, is the Reebok 10K stick and head. The 10K utilizes Reebok's O-Technology in the shaft and head, which produces less drag and results in a harder shot. A full range of Reebok gloves and protective equipment are available for any level player from beginners to pros. Reebok is also the official outfitter and equipment provider of the NLL.

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About Reebok
Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment.  A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  For more information, visit Reebok at www.reebok.com.
 


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