NLL Reaches Television Agreement with CBS Sports Network
Network now has deals with indoor and outdoor pro leagues
from staff reports
The National Lacrosse League announced Monday that the league has reached a two-year agreement with CBS Sports Network to air NLL games during the 2012 and 2013 seasons. The national television package for the 2012 season features five regular-season and three post-season games, including the 2012 championship game from the indoor professional league. All games will air live on Saturday evenings, marking the first primetime weekly television package in league history. All games will also be broadcast in High Definition.
"We're excited to have a television partner that is committed to the sport of lacrosse and the National Lacrosse League", said NLL Commissioner George Daniel. "CBS Sports Network is a fast-growing network, and we look forward to showcasing the hard-hitting and high-scoring action of the NLL."
"The NLL adds to our extensive line-up of lacrosse programming and we're thrilled to showcase the compelling action nationally," said Ross Molloy, Vice President, CBS Sports Network. "Lacrosse is one of the fastest growing sports and we're excited to further serve the passionate fan base."
The deal is the second agreement reached between CBS Sports and a professional lacrosse league in the last seven days. Last Monday, CBS Sports Network and Major League Lacrosse announced a one-year deal to air 14 games from the outdoor pro league.
IMG Worldwide, which represents the NLL in broadcast and sponsorship matters, negotiated the agreement on behalf of the league. The NLL on CBS Sports Network will begin April 7. The complete television schedule will be announced at a later date.
CBS Sports Network is seen in 44 million homes and is available to 98 million households across the country. The Network is available through local cable and video providers (Verizon FiOS Channel 94 and AT&T U-Verse Channel 643 and 1643-HD), and nationally via satellite on DirecTV Channel 613 and DISH Network Channel 152. CBS Sports Network is also available in Canada on the following cable providers: Bell ExpressVU, Eastlink, Cogeco Cable, Rogers Cable and Bell Aliant.
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